Digital Campaigns Manager - EMEA

Company Overview

At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That's mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help. The work we do here matters.

Department Overview

Job Description

IMPORTANT - This role is a 12 month FTC / Fixed Term Contract (permanent).

This role offers flexible working, remote / hybrid with occasional travel to our London offices.

The Digital Campaigns Manager is responsible for overseeing and coordinating the organisation’s campaign strategy, planning, execution, and measurement for all campaigns covering their defined verticals and geographies.

Working collaboratively with the broader International marketing team, this position will identify and prioritise campaigns, promotions, and strategies to drive high-priority account engagement, demand generation and sales enablement to our key audiences. Seeking someone who possesses a passion for marketing, and data-driven decision making with a high level of energy seeking to grow and learn in an exciting and rewarding team environment.

Primary responsibilities include but not limited to:

• Lead the creation of the integrated marketing plan and strategies for defined verticals, including audience segmentation, outbound email, paid and organic media mix, 3rd party media channel recommendations, and website planning and organisation.
• Take ownership of the digital campaign plan for high-value Account Based marketing initiatives for your region. Working closely with the customer insights team to develop a personalised campaign experience across multiple disciplines.
• Define common campaign structure and elements to be used across Campaigns including, but not limited to: Email Automation, Content Syndication, Paid Search, Digital Display, Social Media, Events and more.
• Lead the creation of compelling marketing content and assets to convey the value of our solutions to targeted audiences.
• Work with the Customer Insights team, Field Marketers and leaders across the product and sales organisations to identify shape campaigns in line with business priorities and opportunities.
• Coordinate with key functions as they fulfil the programs that comprise a campaign (marketing ops, call centre, sales enablement, marketing analytics), and the tactics that comprise these programs.

Basic Requirements

• Bachelor in Marketing or related field
• 5+ years experience developing highly digital integrated marketing communication and demand generation strategies and campaigns in a B2B environment

Additional Knowledge/Skills:

• Experience creating marketing plans and integrated marketing strategies to drive tangible results via a demand waterfall.
• Experience working with digital media and social marketing platforms as well as online search strategies to drive leads.
• Ability to develop and deploy multi-channel ABM campaigns to accelerate campaign pipeline across strategic opportunities.
• Experience of copywriting across emails, social media posts and landing pages.
• Content marketing experience - particularly in the creation of short-form demand generation content
• Experience working with marketing automation systems, Eloqua experience a plus.
• Ability to understand marketing data and analysis while developing plans to adjust tactics from these insights.
• Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment.
• Ability to plan and manage campaign budgets
• Understanding of solution-selling approach into targeted vertical markets.
• Familiarity working directly with sales teams and sales leadership.
• Exceptional verbal and written communication skills.
• Strong agency management experience.
• A proactive approach to problem identification and resolution.
  

In return for your expertise, we’ll support you in this new challenge with coaching & development every step of the way. Also, to reward your hard work you’ll get:

• Competitive salary and bonus schemes.
• Two weeks additional pay per year (holiday bonus).
• 25 days holiday entitlement + bank holidays.
• Attractive defined contribution pension scheme.
• Employee stock purchase plan.
• Flexible working options.
• Private medical care.
• Life assurance.
• Enhanced maternity and paternity pay.
• Career development support and wide ranging learning opportunities.
• Employee health and wellbeing support EAP, wellbeing guidance etc.
• Carbon neutral initiatives/goals.
• Corporate social responsibility initiatives including support for volunteering.
• Well-known companies discount scheme.

Travel Requirements

Relocation Provided

Position Type

Referral Payment Plan

Company

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.

We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please email [email protected].