Marketing Manager, Federal DoD/ Systems Integrators

About Zscaler

Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.

With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances.

Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler’s purpose-built security platform puts a company’s defenses and controls where the connections occur—the internet—so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.

Job Description:

Are you a demand generation marketing leader with proven results in the U.S. Government Market? Are you obsessed with the customer experience? Do you thrive on building a marketing mix that opens new whitespace accounts, accelerates opportunities to closed won partnering with sales, and builds ongoing relationships with existing customers? If you answered yes, then bring your passion and expertise to Zscaler as a Marketing Manager for U.S. Federal Government in the Americas.

Responsibilities:

• Own, develop, and execute a cross-segment marketing plan, execution calendar, and scorecard that delivers scale and growth within the Department of Defense and Federal Systems integrator market.
• Execute with excellence across core functional areas to deliver results in region including thought leadership and awareness; targeted account marketing; local demand generation programs and campaigns; and amazing customer experiences and events.
  • Apply data driven intelligence, leveraging sales and marketing tools like SFDC, Govwin, intent data, Tableau, and more to effectively target contacts and accounts along the buyer’s journey.
  • Develop and execute innovative, targeted campaigns that inform, educate, and engage contacts within accounts to drive demos, meetings, and progression.
  • Strategically plan and execute scalable, value-add customer experiences and events in region that create speaking opportunities; engage customers across multiple personas/roles; and drive action in the journey. The mix can include digital series; Zscaler hosted engagements; third-party events; industry trade shows and conferences; CXO roundtables; partner events, user groups, and more.
  • Help build customer stories, use cases, and champion builder programs within Federal that evangelize our differentiation, value, and relationships.
  • Drive thought-leadership programs that increase awareness with key decision maker audiences across agencies, working collaboratively with the corporate communications team on strategy and placement.
  • Partner and build strong relationships with colleagues to create one Zscaler experience with the customer.
  • Partner with regional sales leaders prioritize target accounts and build marketing plans and execution to increase engagement, new business meetings and pipeline.
  • Build effective stakeholder relationships across corporate communications, global marketing, product marketing, sales, operations, and channel/alliance teams to build an integrated, prioritized GTM plan in region and share insights from the region to inform decisions.
  • Actively build teaming within the AMS marketing team and live our core values
  • Track, measure and refine performance aligned to annual performance targets. Deliver updates and insights monthly. Analyze performance and trends to make recommendations for continuous improvement. Actively participate in performance reviews and QBRs.
  • Deliver a regular communication cadence in segments to inform, educate, and drive actions internally and externally.

Minimum Qualifications:

• Bachelor's degree required, preferably in marketing and communications.
• Experience marketing to public sector organizations, specifically to the U.S. Federal government is required.
• Drives for results with proven track record driving demand generation and growth with 5+ years of experience
• Ability to self-start while working remotely yet stay deeply integrated to the core team
• Proven track record of working cross-functionally across multiple teams and tracking priorities in a fast-paced environment.
• Energetic and thrives in a fast-paced, goal-oriented environment
• Insatiable curiosity and desire to learn and grow
• Ability to synthesize insights from multiple resources and perspectives to prioritize and put action in motion. The big answers almost never come from one source.
• Profound spirit of team collaboration. We work as an integrated team building great relationships across the company.
• Accountable for results and providing data and insights.
• Demonstrates strengths in strategy + execution. Ability to project and program management with exceptional organizational skills that meets or exceeds goals, timelines, and budget.
• Exceptional written, verbal, communication, and interpersonal skills to communicate, influence, and effectively convey information at all levels of the organization
• Tech savvy and proficient in Google Suite and Microsoft Office. Knowledge of SFDC, Marketo, Tableau, and other MarTech stack an advantage.
• Willing to travel within territory approx. 25% of the time

Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.

The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits.

By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.

Zscaler is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all of our employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status or any other characteristics protected by federal, state, or local laws.

See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link.

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Zscaler complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, click here.

Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.