United States onlyAs the Lifecycle Marketing Manager at Poll Everywhere, you will maintain and own our HubSpot CRM, build email campaigns and workflows from the ground up, create and manage contact lists, perform email A/B testing, measure and report on email campaign performance, and oversee all lifecycle strategy. This role will report to the Director of Marketing.
Poll Everywhere is a 60+ person growing B2B SaaS company on a mission to make presentations more inclusive. Transforming presentations into two-way conversations, our platform enables presenters to create interactive questions, word clouds, discussions, and competitions that their audience can respond to using any device. Founded in 2008, we now support millions of users worldwide from educational institutions to household companies such as Google, AT&T, and Target.
Objectives of the role
- Own end-to-end email marketing, including copywriting, strategy, list & workflow creation, audience segmentation, and analytical reporting.
- Execute and improve comprehensive lifecycle email campaigns across multiple stages of the customer journey.
- Own Hubspot CRM, including salesforce integrations, data cleanup, complex reporting, and other highly technical areas.
- Partner with Marketing, Sales, Product, and Customer Teams to build a cohesive email ecosystem across the entire organization.
Daily & monthly responsibilities
- Execute email build and sends, discovering opportunities to rinse and repeat, then automating nurtures to establish set goals.
- Troubleshoot unexpected dips in email performance indicators, testing hypotheses for the why behind the metrics,, and taking actions to solve.
- Improve A/B test emails across the organization by monitoring and improving deliverability, open, and click-through rates.
- Adhere to best practices in email communications as they relate to data privacy.
- Ensure Hubspot CRM is clean, accurate, and compliant with all security requirements.
- Work with colleagues across the entire organization to ensure that emails express the consistency of brand and tone of voice.
Quarterly & yearly responsibilities
- Build new lifecycle email workflows across content, acquisition, nurture, and retention.
- Clean up our Hubspot CRM, and resolve all data issues to ensure the highest results from lifecycle efforts.
- Open up new channels of acquisition and nurture for revenue generation, such as cold email.
Skills you need to be successful in the role
- 3-5 years of experience in Lifecycle and Email Marketing, with increasing responsibility, complexity, and scale of work.
- 3+ years experience in technical Hubspot CRM management, with a history of success in owning and monitoring Salesforce integrations, complex workflows, and data cleanup projects.
- Extremely strong writing skills, able to quickly write compelling copy across different email stages.
- Track record of scaling successful email marketing programs in Hubspot or similar tools, with the numbers to prove it.
- Strong interpersonal communication skills, with the ability to succinctly communicate complex issues.
Nice to have's
- Strong data analysis skills, including Excel.
- Strong HubSpot website skills, including programming (HTML, Javascript)
- HubSpot certifications (Marketing Hub, Data Migration, Email Marketing, or Reporting)
- Visual design experience.
- Experience in other marketing areas - this is a small company after all!
If you don’t meet 100% of the above qualifications or check off all the boxes, you should still seriously consider applying. An important part of our interview process is understanding why this position and our mission particularly resonated with you.
